Measuring What Matters in Social Media
Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. It’s become so easy to get wrapped up in concepts like “engagement” and “impressions” that we often lose a sense of what ROI really means – and how that translates for social media. In this webinar recorded October 18, 2012, Eric Swayne, Director of Social Analytics and Insights with M/A/R/C (a part of Omnicom Network), unpacks both the Returns and Investments of ROI, discusses how to set up your measurement strategy to capture ROI, and lays out the 5 pathways for getting an ROI through social media.
