eBooks

The Guide to Social Media Monitoring

Listen quietly and you can learn a lot. That’s the principle behind social media monitoring, the process of filtering out the millions of post, tweets and status updates for the ones that matter to your business. The Guide to Social Media Monitoring ebook explains how monitoring can help you:

• Gauge the health of your brand
• Flag customer-service opportunities
• Handle your next crisis
• Generate leads
• Keep tabs on the competition
• Track industry trends
• Identify influential advocates (and detractors)

This ebook also features case studies from VeriSign, TD Bank, Frontier Airlines, GNC, Dell and Beachbody that demonstrate how successful companies are making the most of social media monitoring.

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