The Facebook Ads Benchmark Report

As Facebook now has more than one billlion users worldwide, you need to ensure you're allocating your social ads budget to reach the right people at the right time. As such, we researched the Facebook advertising landscape on a global scale to help you get a better picture on where to invest, how to reach your target and what advertising methods are most effective. Read this report to learn what regions and industries are the most cost effective for Facebook ads and how sponsored vs. non-sponsored stories compare. Methodology: Our in-depth report measured ad spend made via Social.com™ across more than one million different Facebook ads placed and 114+ billion impressions. It provides deep insights into Facebook ads.