How to Develop a Social Media Strategy
Social media is crowded with tools, tactics and toys to distract all but the most disciplined organizations. If you want real business success, you need to develop a social media strategy to keep you honest and focused. In How to Develop a Social Media Strategy, we present a straightforward, step-by-step guide to get you well started on the path to social media success. We’ll walk you through:
- Setting goals and objectives
- Deciding on your metrics
- Determining your audience and updating your personas
- Discovering the platforms where your community gathers
- Gathering resources
- Connecting tasks to people
- Creating content
