How to Develop a Social Media Strategy

Social media is crowded with tools, tactics and toys to distract all but the most disciplined organizations. If you want real business success, you need to develop a social media strategy to keep you honest and focused. In How to Develop a Social Media Strategy, we present a straightforward, step-by-step guide to get you well started on the path to social media success. We’ll walk you through:

  • Setting goals and objectives
  • Deciding on your metrics
  • Determining your audience and updating your personas
  • Discovering the platforms where your community gathers
  • Gathering resources
  • Connecting tasks to people
  • Creating content
For each chapter, we’ve created two or three Action Items to get you going. Flip to the end of the ebook for a Social Media Strategy Worksheet you can fill out at as you go along.