Follow the Social Media Maturity Model to Become a Social Business
Social media is not an instant change in any organization, but a process. Each category covered in this ebook considers different capabilities, resources, and approvals. Companies will progress on each of the categories at different rates. While leaders with vision are needed for a company to achieve the highest levels of social business, it will be driven by leaders and teams at every level who can see the future and don’t want to be left behind.
