scrm


The Diminishing Distinction Between Marketing and Customer Service (and What to Do About It)

In just the last few years, customer service has begun…

50 Things I Learned About Social Media, the Hard Way

Whether you’re an early adopter or you’ve just started dabbling…

Getting to Know Your Social Customers

You’re smart and savvy and you know your business, but…

How Much Does Social Media Friendship Cost?

The conversations about ROI, the budgeting for social media, the…

Lost In Translation

You’re at your desk, cup of coffee in hand and…

Fantastic Friday (Social Media) Reading

It’s that time again—time to share some great thoughts from…

Engagement: It's Not Just a "Marketing Thing"

We’ve been talking a lot about various aspects of engagement…

Are You Ready to Add the Social Layer to Your CRM Strategy?

Although there is not a domestic bone in my body,…

Reactivating and Retaining Customers Through Social Channels

Massing large amounts of fans or followers is pointless if you…