Posts by Michael Lazerow


Here is the Facebook Data That Shows Why All Ads Need Social Context

It’s hard – very hard, actually – to remember a…

Understanding the Three Themes Behind the Facebook News Feed Redesign

Facebook just announced major changes to the News Feed at…

Facebook Graph Search Is Here. What Do Marketers Need to Know?

This post originally appeared on Adage.com. When Facebook announces something,…

Examples of Social Media Command Centers for the World’s Largest Brands

For marketing, support, sales and other executives that are trying…

New Beginnings

Mary Dedinsky, my newswriting professor at Northwestern’s Medill School of Journalism, taught…