Jeffrey L. Cohen
About the author:
Jeffrey L. Cohen is the Manager of Content Marketing for the Salesforce Marketing Cloud and the co-author of the The B2B Social Media Book. Jeff is also the Managing Editor of SocialMediaB2B.com, the leading online resource for social media's impact on B2B marketing. You can connect with Jeff on Twitter at @JeffreyLCohen or on Google+.
Posts by Jeffrey L. Cohen
4 Ways Social Media Supports Top of the Funnel Activities
Social media is not a siloed function within your company.…
How Social Ads Amplify Your Content and Social Media Maturity
Social media provides a significant marketing opportunity for brands, and…
The Ultimate List for Social Media Changes
One of the challenges marketers face when using social media…
Southwest Uses Paper Airplanes to Connect with Customers
Southwest proved last night that they are socially-connected to customers.…
10 Social Media Engagement Lessons I Learned from My Mom
As companies grow their social media presences and begin listening…
Use the 5Ws of Journalism to Plan Your Social Media Activities
Social media efforts are more successful when they connect to…
6 Ways Social Media Listening Drives Content Marketing
Two social media trends from 2012 that will continue in…
6 Social Media Monitoring Takeaways from Super Bowl Advertisers
The two teams are set for the upcoming Super Bowl…
Define Your Stages of Social Media Maturity
The Salesforce Marketing Cloud Social Scorecard can help you determine…
Understanding Social Media Tools for Your Brand
A company’s technology decisions help set them on the path…