Posts by Jeffrey L. Cohen


5 Keys to JetBlue’s Social Media Engagement

JetBlue understands how social media fits into their larger business…

4 Ways Social Media Supports Top of the Funnel Activities

Social media is not a siloed function within your company.…

How Social Ads Amplify Your Content and Social Media Maturity

Social media provides a significant marketing opportunity for brands, and…

The Ultimate List for Social Media Changes

One of the challenges marketers face when using social media…

Southwest Uses Paper Airplanes to Connect with Customers

Southwest proved last night that they are socially-connected to customers.…

10 Social Media Engagement Lessons I Learned from My Mom

As companies grow their social media presences and begin listening…

Use the 5Ws of Journalism to Plan Your Social Media Activities

Social media efforts are more successful when they connect to…

6 Ways Social Media Listening Drives Content Marketing

Two social media trends from 2012 that will continue in…

6 Social Media Monitoring Takeaways from Super Bowl Advertisers

The two teams are set for the upcoming Super Bowl…

Define Your Stages of Social Media Maturity

The Salesforce Marketing Cloud Social Scorecard can help you determine…