Posts by Heather-Anne MacLean


5 Social Media Strategies to Connect with Customers

Social media has enabled our customers, prospects and employees to…

5 Social Media Engagement Tips from an Astronaut

What does a former Air Force Fighter Pilot and Canadian…

Social Media Discussion with Salesforce Marketing Cloud’s Twitter Chats

There is no question that our Community Managers love engaging…

6 Keys to Customer Connection with Social Media Listening

This social media listening post is co-written with Neil Crist,…

3 Reasons You Need a Social Media Playbook NOW

Last week I was honored to sit on the panel,…

Community Managers: The Foundation of Companies that Connect with Customers

Marc Benioff said it best: “It starts with listening.”  Use…

3 Keys to a Product Launch with Social Media

If one thing is for sure, the world loves a…

13 Social Media Tips from Community Managers

Today is Community Manager Appreciation Day. Started by Jeremiah Owyang…

The Power of the Salesforce Social Media Command Center at CES

This post originally appeared on the Salesforce blog. Social media…

5 Tips to Take to Your Social Media Listening and Engagement to the Next Level

Let’s say you’ve taken the plunge into the social media…