For those who have been at it for several years now, however, it may be time to take a long look at the performance and overall strategy of their social media marketing initiatives.
On June 6, Mitch Joel will host a Salesforce Marketing Cloud webinar titled, “CTRL ALT Delete – Reboot your Business. Your Future Depends on It” (sign up for the free webinar here). The webinar will discuss five massive movements that have changed marketing forever and why you need to address these movements. With that in mind, here are five ways to reevaluate your social media marketing.
1. Dedicate resources to social media measurement
The first way to determine whether you need to reboot your social media marketing, and to determine what needs to be changed, is to measure. But social media measurement is not a task that can be relegated to an hour’s worth of work each week. It is a task that needs regular attention from a dedicated person or team. By dedicating resources to measuring social media marketing, you’ll have a more complete understanding of what’s working and what’s not.
2. Consider social media advertising
One way to put a jolt into your social media marketing is through paid media. While you may not have a dedicated social media advertising budget yet, consider moving money from other digital advertising properties to experiment with or enhance your social media advertising. Paid media is a great way to increase the effectiveness of your social marketing efforts, whether it’s generating more awareness, reach, clicks, or conversions.
3. Tweak goals to better align with business objectives
You may currently experience success in social media marketing by objective measurement standards, but this success may not be resulting in a boost for your business. This may mean you need to reassess your social media marketing goals to better fit with the overall objectives of your business. The good news is that you already know how to succeed at social media marketing. The next step is to take that success and better fit it into the goals of your business to experience a more tangible benefit to your overall objectives. Meet with others in your company, such as your sales team, to help accomplish this task.
4. Ask your community for feedback
If things aren’t working as well as you’d like, consider asking your community what you can do better. They’ll be honest; they want you to succeed because they want to follow and engage with interesting and fun social media presences. Whether it’s a poll, open-ended question or e-mail address, provide a forum for community feedback and take the advice to heart.
5. Create a transition plan
If, after reassessing your social media marketing strategy, you determine you need to make changes, big or small, it’s important to first map out the ways in which you will do so. One of the great aspects of social media marketing is the ability to quickly make changes to your presences; however, this can also lead to poor planning. Determine the steps you will take to change your marketing direction, and then implement those steps according to a timeline so that you can shift in an orderly fashion.
Looking to reboot your business? Register for our webinar with Mitch Joel on June 6 by clicking the button below!