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As you would expect from a five day conference bringing together the world’s leaders in politics, religion, education, and industry; this year’s World Economic Forum in Davos, Switzerland, has once again been a sounding board for the world’s concerns, questions and crises.  But what has this looked like online across social media? What are people tweeting, Facebooking and blogging about?

Salesforce Marketing Cloud has put together this infographic highlighting this year’s key trends, speakers, and events. Some interesting takeaways from the infographic include notable women and their dominance of the online conversation. Powerful women like Angela Merkel and Christine Lagarde hold the lion’s share of online mentions.

It’s also interesting to see how South African born Hollywood star Charlize Theron commands a greater number of online mentions than several heads of state at Davos, including Russian Prime Minister Dmitry Medvedev. Is this the power of celebrity in our online culture? Or can her cause, highlighting the problems of AIDS and HIV in Africa, be the reason?

Come to your own conclusions below.


Note: In total, we analyzed around 230,000 social media conversations around the conference between January 20 and 27.

For a look at previous Salesforce Marketing Cloud coverage of the events in Davos, check out this post.
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