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An estimated 2,500 business and political leaders have gathered in the highest city in all of Europe for the annual World Economic Forum (WEF) this week. Davos, Switzerland is again host to the annual meeting of political and religious leaders, academics, and titans of industry for a five day conference addressing a myriad of concerns such as global health, economic growth, European debt, and the environment.

With so many important leaders in one place, social media discussion is sure to generate.  Since Tuesday, references to the conference have reached over 89,000 posts across social media with Twitter accounting for 87% of volume.  Mainstream sites (5.5%) and Facebook (3.8%) follow as the only other active arenas.

Let’s take a closer look at the social buzz as we reach the midpoint of Davos 2013.

Most Mentioned World Leaders

The four most prominent European leaders in Davos this week will all be sharing keynote addresses.  Let’s see how the “Big Four” stack up in terms of total social media mentions thus far.

British PM David Cameron is the runaway leader in terms of total mentions with over 4,200.  Russian Prime Minister Dmitry Medvedev is second. Only a small margin separate him from German Chancellor Angela Merkel and outgoing Italian PM Mario Monti. At the time of this post, Merkel was rising sharply on the strength of her Thursday afternoon address.

Other Top Names in Davos

Looking at other top heads of state, business leaders, and celebrities in Davos this week, we see IMF Managing Director Christine Lagarde leading the pack as the most mentioned name.  JPMorgan Chase’s Jaime Dimon is in second, followed by WPP CEO Sir Martin Sorrell who made waves by blasting David Cameron’s decision to hold a referendum on the UK’s future in Europe should he win the next election.

Most Discussed Topics

Several areas of discussion have of course taken place in Switzerland this week, and Global Economic Growth has been the most mentioned across social media.  References to Climate Change and/or the environment are second with global health third largely on the strength of South African born actress Charlize Theron’s address on combating HIV/AIDS. The conflicts in both Mali and Syria have generated conversation as well.

Davos 2013 – Social Media Demographics

We see men and women are roughly equal in terms of generating WEF conversation.  Men have the slight lead with 54% of the conversation to women’s 46%.  In terms of age, Davos discussions are lead by older Tweeters, 35-44 year olds are tops with nearly 34% of the conversation.  The World Economic Forum has not caught fire with the 18-20 year old set who account for only 20 collected posts. Maybe next time.

The Davos Conference has generated posts from 172 different regions across social media with the US, UK, Canada, Netherlands, and Switzerland driving the most mentions.  (Note: This tracks several hashtags (#Davos, #WEF, etc) as well as references to “World Economic Forum”.


Sentiment Around Davos 2013

Davos has generated a fairly even number of negative and positive themed posts.  Negative has the slight lead with 53% to the Positive side’s 47%.

Be sure to keep up with the WEF/Davos chatter on Twitter with the hashtags #WEF, #Davos, #Davos2013, #WEF2013, which are currently the top 4 hashtags being used at the conference.
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