We’ve been making lofty predictions about the ways in which social media, mobile, and the cloud are going to change the way businesses operate and interact with consumers for several years. And as more and more studies emerge analyzing both the current business landscape in regards to these trends, as well as predicting the future of the industry, these lofty predictions continue to ring true.
In the latest Salesforce ebook, “Trends Shaping the Future of Business,” assessments on the way social, mobile and cloud solutions are shaping the way businesses and government will operate are interspersed with data-driven studies that back these assertions. Below are some of the ebook highlights:
- 56% of CEOs use web sites and social media for customer relationships today compared to 70% of students who believe businesses should do so, according to a Global CEO Study conducted by IBM. Brian Solis of Altimeter Group notes, “Social media represents the great bridging of customer expectations and business assumptions.”
- Mobile communication is a disruptive phenomenon on a global scale. Just three years ago, mobile traffic accounted for 1% of Internet traffic. Today, it’s 13% and by 2020 is expected to reach 127 exabytes, up 33% over the decade.
- By 2020, 20% of the population will be made up of the Millennial Generation, who will be spending more time working but less time in the traditional workplace. Their expectations will include having more feedback, responsibility, and involvement in decision making.
- Advances in technology will enable companies to do bigger and faster things with “big data,” and by 2020 big data solutions will be the new norm. According to Peter Coffee, head of platform research at salesforce.com, “By 2020, there will be 50 billion devices with Internet connections. Let’s not let them overwhelm us with raw data; rather, let’s filter that flow through social algorithms…”
- The government is looking to use data as well. Data.gov, a government initiative, has a vision to become a repository of all the information the government collects that is not private or classified. Since the beginning of the decade, it has grown to over 250,000 datasets, being used to drive innovation and improve lives.