If part of your 2013 plan involves generating leads, online sales, building awareness or all of the above, then social media should be part of that strategy. Social media can drive the type of web traffic that’s actively seeking your information. They may even be ready to buy. Here are 50 ways to drive traffic to your site with social media, organized by 10 categories.
Social Media Listening
1. Monitor for buying indication terms and reply with helpful links 2. Listen for recommendation requests and share helpful links 3. Listen for discussions of your product or category and provide web links 4. Share relevant web content with prospects 5. Discover relevant blogs and ask for backlinks
Social Content
6. Include a strong call to action in all content 7. Tie content together so an ebook links to a relevant blog post which links to a topical webinar 8. Divide a piece of content into multiple Slideshare presentations that link to your site 9. House the blog on your website 10. Ask readers to sign up for your RSS feed
Social Media Engagement
11. Link back to your landing page for conversion 12. Answer all questions 13. Share peer referrals 14. Optimize your site and blog for mobile viewers 15. Start a LinkedIn group
Social Media Ads
16. Use a Facebook ad or promoted Tweet 17. Link back to dedicated landing pages for conversion 18. Create an ad on LinkedIn linking to a lead generation form on your site 19. Promote a web offer 20. Advertise on relevant forums
Social Media Measurement
21. Track which social channels drive the most traffic to your site 22. Incorporate social share buttons and track links 23. Track the success of social campaigns 24. Try different calls to action on your blog and track effectiveness 25. Measure ebook downloads
Search Engine Optimization (SEO)
26. Link content and similar keywords throughout your social channels 27. Use keywords on social media to provide a clear idea of the topic 28. Use the same keywords from your website on your social updates 29. Adjust blog headlines to include industry keywords that are commonly used 30. Interlink content and social media so that one promotes the other
Community Management
31. Keep your web content relevant and send updates to your community 32. Create a forum or community section on your website 33. Feature community members on your site 34. Share customer stories 35. Create referral programs
Influencer Relations
36. Ask influencers to share your web links 37. Interview an influencer for web content 38. Have an influencer guest blog 39. Help an influencer write content about your brand 40. Share products with influencers for feedback and web content
Video
41. Answer questions with a video FAQ 42. Embed YouTube videos onto your website 43. Create product videos with a website call to action 44. Share your videos on your social channels 45. Create customer story videos on your website
Thought Leadership
46. Speak at events and post your presentation to your site 47. Post your presentations on Slideshare and embed them on your site 48. Write for industry blogs and cross link 49. Post your bio on your website 50. Include your website in all your social channel bios
What other approaches worked for you when driving traffic to your website? Add your thoughts here!
