Social media and the healthcare industry are a good match. According to a study compiled by Demi & Cooper Advertising and DC Interactive Group, more than 90% of people ages 18-24 said they would trust health information they found on social media channels.
If you’re in the healthcare industry, how can you capitalize on the trust people are willing to offer your business? We’re here to help.
Below you’ll find our most popular healthcare-related ebooks, case studies and blog posts that will help shape your social strategy.
Top Social Media Healthcare Case Studies
With the help and support of her small team of colleagues, Pamela Toman, a Public Relations and Communications Officer for the hospital, used social media to share the story of a patient waiting for an organ donor, as well as increase awareness about the importance of organ donation.
The Scleroderma Foundation used social media to create awareness and raise much-needed research funds for their cause. Using video, blogging and Facebook, they created a cohesive campaign that linked back to their website for more information and donations. They also uncovered conversations via social media monitoring, allowing them to engage across the social web.
Learn the three main reasons the healthcare industry should use social media: crisis awareness, connecting with your community, and gaining competitive knowledge.
Top Social Media Healthcare Blog Posts
So your hospital launched its social media channels and you’re actively monitoring the web for mentions of your facility. What’s next? This post explains next steps.
Now that you’re monitoring mentions of your health system and actively engaging with your online community, let’s take it to the next level. This post explores other ways to make use of social media monitoring that you may not have taken advantage of yet.
Learn about prevention, reducing patient anxiety, communicating wait times, emergency response and educating/informing.
Among five benefits of social media monitoring for hospitals: finding advocates, keeping an eye on the competition, and crisis management. Learn how these can benefit your healthcare organization.
Check out a list of great healthcare hashtags to monitor in an effort to understand what people across the world are saying about healthcare and social media.
A look at social media takeaways for the healthcare industry from Ed Bennett, an active member of the Health Care Social Media Community.