Last week, Jeff Hoffman wrote a piece for Inc on why the best way for your brand to make an impression and stand out from the social media noise is to keep it simple.
Inspired by his post, here are four ways you can simplify your content to make it as effective and engaging as possible.
While Twitter requires that you keep your thoughts to 140 characters or less, the principle of “less is more” also applies to other social networks. We found that Facebook posts with 80 characters or less receive 23% higher interaction than longer posts. Choose your words carefully to have maximum impact and avoid using long, convoluted sentences and industry jargon.
Organize Your Thoughts
Being confronted with a giant wall of text can be daunting for even the most dedicated reader. We often break our blog posts out into sections and use headers and bullet points to help organize key points (as you can see). Try this approach for your own content to ensure your posts flow smoothly and that your readers can easily identify key ideas and takeaways.
Get to the Point
With the number of posts in people’s news feeds, you need to grab your audience’s attention quickly. For content on Twitter and Facebook, boil it down to one to two sentences. For longer content, your opening paragraph should describe the gist of the post to draw your readers in and leave them wanting more.
Make Your Headline Count
SEO is important but you also want your title to be descriptive. We find that how-to’s, questions, statistics, and numbers are all effective attention-grabbers. To keep it Twitter-friendly, make sure your title is 70 characters or less.
Do you agree that brands need to keep it simple to stand out? What other tips would you add to the above? Tell us about it in the comments.