Caterpillar is a global company that has truly embraced the power of social for their business. Social Media Manager, Kevin Espinosa has been busy over the past several years building out a social strategy that makes sense for Caterpillar. And while some in the B2B space have not been as quick to adopt social strategies, the team at Caterpillar saw early on that they had a huge opportunity with these new technologies. And for Caterpillar, the results have been extremely rewarding. Everyday they are gathering new data and insights into their customers’ needs, competitive intel and sales opportunities.
A strong social media plan and effective ways to track and measure are just as important for B2B brands as they are for those in the B2C space. Learn more about the work that Caterpillar is doing in this new case study.
For more on Caterpillar’s stories including a Q&A and with Kevin, read How Caterpillar Constructs a Strong B2B Social Media Strategy and How to Create and Act on a Social Media Strategy.