Last night one of the music industry’s biggest events, the MTV Video Music Awards, took place in Los Angeles. As with the Olympics and the recent political conventions, social media users weighed in early and often. But one specific effort from the VMAs targeted social media with great success.
29,200,000 posts in 30 days came from the new social media-driven category, “Most Share-Worthy Video.” The category asked the MTV social media community to select one winner by tweeting their selection. (“What Makes You Beautiful” by One Direction won.)
Here’s how it played out.
References to the VMAs (Aug 6-7) across social media shows 7, 611,074 total mentions with 1,764,630 of those around “Most Share-Worthy Video”.
The winners of the “Most Share-Worthy Video” dominated the social media conversation including the band name and the individual band mates. This shows the dedication to the band. After all, the individual team members are called out more than some of today’s biggest music stars.
- Ask your social media community to do something specific. Vote. Tweet. Share.
- Make it easy for your community. Asking them to tweet is as simple as asking them to breathe. There are no forms, complicated text numbers, or costs.
- Tie your mediums together. The VMAs blended television, online video and online voting together to make in interesting and convenient for their community to watch, vote, and share.
MTV generated plenty of social media conversation surrounding this flagship television event. For a look at how TV networks can help increase viewership with a social media component, check out this post. And for a closer look at the power of Salesforce Radian6 Insights and they can provide for YOUR brand, check out the Insights Feature page and get started!