On Saturday morning, the world awoke to the news that GOP presidential candidate Mitt Romney had chosen his vice presidential running mate, Representative Paul Ryan of Wisconsin. It was particularly interesting for me, as I had just published a blog on Friday looking at the social chatter among the rumored vice presidential candidates, of whom Paul Ryan led in social media mentions.
Once announced, a vice-presidential candidate becomes the center of intense media focus and public debate, but what is the impact on social media? The answer: profound.
Ryan’s Social Profile Skyrockets
In my post, Wikipedia, Stephen Colbert Drive Romney VP Speculation on Social Media, I noted that out of the serious contenders for the vice-presidential nod, Paul Ryan received the largest jump in social media mentions – 6,121 mentions between August 6th and 9th, compared to just 1,342 mentions between August 2nd and 5th.
After being named Romney’s vice-presidential nominee, mentions of Paul Ryan skyrocketed to 167,808 mentions between August 11th and 14th.
In addition to social media mentions, OhMyGov.com reported that followers and fans on Ryan’s Twitter and Facebook page saw significant increases, reaching 274,000 followers on Twitter and 197,000 Facebook fans.
Vice-Presidential Nod Gives Big Boost to Romney Mentions
It’s clear that Saturday’s announcement had a major impact on Paul Ryan’s individual social media profile, but it had a more significant impact for Romney. The announcement of Paul Ryan as his vice-presidential running mate pushed mentions of Mitt Romney above those of Barack Obama for the first time in more then three months.
The lead was considerable. On August 11th, Romney mentions totaled 882,955, compared to 529,538 for President Obama. This was the first time Romney had taken such a large, single day lead in social conversations over Obama since the GOP primaries concluded.
Interested in learning more about how political parties can use social media monitoring to inform political polls? Check out Social Media Monitoring Can Inform Political Parties What To Poll For.