Last Thursday, Instagram rolled out updates to their iPhone and Android apps. Perhaps the most talked about update was the introduction of Photo Maps. Photo Maps organize users’ geotagged photos on a map displayed on their profile, making it easy to browse photos by location versus scrolling through a person’s time feed. While users seemed eager to set up their new Photo Maps, many brands have yet to adopt the new feature.
Here are three examples of brands on Instagram whose content would work especially well with Photo Maps.
Starbucks Canada’s Instagram feed includes photos of their many store locations, the smiling baristas that work there, and their iconic Starbucks beverage cups around Toronto and across Canada. Adding these photos to a Photo Map would allow their followers to browse photos taken in their own city or region.
Burberry posts photos almost daily at points of interest around London, the city synonymous with the Burberry brand. From St Paul’s Cathedral and Victoria Station to Trafalgar Square and St James Park, Burberry gives their followers an intimate look at the city they call home. Photo Maps would offer their followers an interactive and visually beautiful way to discover London as seen through the eyes of Burberry.
WestJet, an airline that travels to destinations across Canada, the United States, Mexico, and the Caribbean, shares photos from many airports and cities. Adding these to Photo Maps would give WestJet customers a new way to explore these destinations, perhaps enticing them enough to book a plane ticket.
What benefits do you think Photo Maps has for brands? How do you see Photo Maps changing the way people engage with brand content on Instagram? For more reading, check out Awesome Ways to Showcase Your Brand with Instagram.