Selling social media to your boss — or bosses? Your challenge is to show them adopting social media is a no-brainer. Here are three strong arguments you should make.
“The social media conversation is happening without us.”
Paint a picture for your organization. In the social media space, where does your brand fits in, and how is your brand is perceived? Is anyone talking about you yet? If so, what are they saying?
Using a social media monitoring tool, reveal if people are talking about you and if they’re not, that’s intelligence in itself. If they are, you’ll want to know if it’s positive, critical, or neutral, as all of those things will frame your approach to selling in social media.
“The competition is light years ahead.”
See if your competitors have an established presence in social media. Look at the campaigns and promotions they’re doing and how the audience is responding. Having your competitors beat you to the starting line can be a powerful motivator to show your colleagues why you must start listening and putting together a plan now.
“Social media can help us meet our company’s overall objectives.”
Perhaps you’ve done a social media campaign and you’re working on selling in another. Or maybe you worked on a successful campaign in your past and have it handy as an example. Showing results for your social media efforts can make an impact. For the most complete picture, mix cold hard numbers with human insight.
Remember, you want to change people’s attitudes and opinions. Show your boss more than superficial things like number of likes or followers. Instead, choose metrics that relate to your unique goals.
All of these tidbits of information can help demonstrate why you should be participating in social media. What other insights can you share? Learn more about selling social media internally with our ebook, Social Media Blueprint: A Step-by-Step Plan to Prepare Your Company.
