Three days. Two weekends. Five stages. Ninety acres. 80,000 attendees. Nearly 150 performances. That’s Coachella 2012 in a nutshell.
If you’ve never heard of Coachella, it’s a music and arts festival held at the Empire Polo Fields in Indio, California. Artists representing a broad spectrum of genres perform back-to-back Friday through Sunday, and attendees scurry through the grassy fields, bouncing like pinballs between stages, food tents and the Heineken Beer Gardens in an attempt to catch all their favorite acts.
I had the pleasure of attending for the first time this past weekend, and have my own list of favorite shows. But what about everyone else? Which performances were the most popular as a whole?
By now you might have heard about the one performance that stole the show (and if not, keep reading), but what other bands got some major social media buzz?
Using Radian6, I took a look at what performances garnered the most social conversations Thursday, April 12 through Monday, April 16. Here are some interesting things I found:
- There were 893,339 total conversations about “Coachella” between Thursday, the day before the show, and Monday, the day after the festival ended. That’s almost a million social posts in five days!
- One of the three headliners didn’t make it into the top 3 most talked-about performances.
- Most of the social posts about Coachella (45%) were published on Monday after attendees, bloggers and news outlets had the chance to digest the whirlwind of a weekend.
- 92.4% of the Coachella conversation took place on Twitter as opposed to other media channels.
That said, let’s get on to the top 10 most talked-about musical performances in reverse order, along with a conversation cloud that sums up what the buzz was about for each:
10. At the Drive-In
- The El Paso-based band reunited for the festival performance after a hiatus starting in 2001, generating 3,678 conversations, or .4% share of conversation around Coachella.
- The Parisian dance music duo got the crowd a-movin’ and a-tweetin’ with 4,021 conversations, or .5% of the total conversations around Coachella.
8. Swedish House Mafia
- The firework-enhanced performance by Swedish House Mafia sparked 4,485 conversations, or .5% share of the Coachella conversation.
- Pulp brought the glam-rock-Europop-indie-house flavor to the festival and generated 4,546 conversations, or .5% of the total conversations around Coachella.
6. The Black Keys
- The Black Keys’ headlined with an energetic, rock & roll performance that incited 4,996 conversations, or .6% share of the Coachella conversation.
5. Arctic Monkeys
- The indie-rock-punk performance by the Arctic Monkeys sparked 5,304 conversations, or .6% of the total conversations around Coachella.
4. Bon Iver
- Bon Iver’s ear-pleasing orchestral sounds on Saturday night resulted in 7,794 conversations, or .9% share of the Coachella conversation.
3. The Weeknd
- The Weeknd surpassed The Black Keys in social conversations despite the rock band’s headlining performance. The R&B artist generated 11,663 conversations, or 1.3% of the total conversations around Coachella.
- Headliners Radiohead generated 21,662 conversations, or 2.4% share of the Coachella conversation.
1. Snoop Dogg & Dr. Dre
- Snoop and Dre dominated the Coachella conversation after surprising the audience with live and virtual appearances by Tupac (see for yourself), Nate Dogg, Eminem, 50 Cent, Wiz Khalifa and Kendrick Lamar. Mentions of the performance are threaded throughout some of the conversations about other acts at Coachella, as evidenced by mentions of the Tupac hologram and the artists’ respective names appearing in some of the conversation clouds above. Their stellar performance (it truly was jaw-dropping) generated 67,983 conversations, or 7.6% of the total conversations around Coachella.
Using the Topic Analysis widget, here’s another way to visualize the top 10 Coachella performances according to the web’s conversations.
Bummed you missed it live and in-person? Watch some of the Weekend One footage on the Coachella YouTube Channel.
Now tell us: Were you at Coachella or are you going to Weekend Two? Which performances would you have thought would generate more buzz? Less buzz? Leave a comment or tweet us @radian6.
One more thing: if you’re curious about how to measure share of conversation or how to calculate other social media success metrics, be sure to download our recent, free ebook: 5 Steps to Effective Social Media Measurement.