Indeed, one simply cannot escape the rising social media giant, Pinterest. It has quickly turned into the topic du jour among social media enthusiasts, apparently driving even more traffic than Twitter at the moment.
Pinterest: A Growing Trend
Over the last three months, Pinterest has accounted for 2,718,279 social media mentions! That’s a 268% jump since December 13, 2011.
Here is the breakdown of Pinterest mentions over the past few months, not including March:
November 2011: 164,019 social media mentions
December 2011: 323,334 mentions (97% increase)
January 2012: 627,820 mentions (94% increase)
February 2012: 1,316,838 mentions (109% increase!!)
Do Women Really Love Pinterest?
Read any Pinterest-themed post and you’ll likely see how popular the site is with women. Do social media mentions align with this statement?
A quick analysis seems to support this notion though only slightly. Females accounted for 60.7% of all Pinterest posts over the past month. Men may not have joined the site at the same rate as women, but they are certainly mentioning it in their social conversations at almost the same levels.
What about Age?
The 25-34 year old demographic accounts for the most social mentions of Pinterest making up 34.2% of the conversation. The 35-44 year old group is close behind at 29.6%.
A few more quick Pinterest facts:
- 72% of all Pinterest conversations were positive, 27.2% were classed as negative.
- By far the largest spike in negative mentions occurred in conjunction with this February 28th article on BusinessInsider.com discussing potential legal issues with the website.
- The United States led the social conversation around Pinterest accounting for 84.2% of all mentions followed by the UK (4.9%), Canada (4.1%), Spain (2.3%), Japan (1.7%), France (1.5%) and The Netherlands (1.4%).
Has your brand utilized Pinterest in your social media efforts? “Looking at these results, are there any surprises? What did you expect to see when it came to sentiment and demographic information?” Feel free to discuss it in the comments section! And be sure to check out Radian6’s previous Pinterest coverage, including ways to incorporate it into your brand’s social media strategy.
