When it comes to showcasing your brand’s personality in social media, explore approaches that play on the five senses. In other words: Video.
Here are some great videos done by brands that exemplify who they are in a way that stands out and attracts social media attention (i.e. LOTS of YouTube views!).
Humor and fearlessness: Dollar Shave Club
Using a wise concoction of hilarity, a brassy title (“our blades are f**king great”) and the human touch of CEO Michael Dubin, startup Dollar Shave Club’s video is rockin’ YouTube with nearly three million views. The brand’s humorous personality and straightforward pitch attracted 5,000 subscribers on the first day the video was posted. Consider how an offbeat, creative idea can push your brand forward without demanding a massive budget.
Recruiting with employee outreach: Salesforce
Your employees are the heart and soul of your brand. People will form a stronger connection if they have a connection with your team members. Salesforce’s #dreamjob video lets employees do the talking as they share the benefits of working at a company that is all about people. This example also demonstrates how marketing videos aren’t the only way to showcase your brand.
Through the eyes of customers: Google Chrome
Showing off your brand’s personality doesn’t mean it must be the star. Letting your customers tell the story can have even more impact. With nearly five million views, this story is emotional and easy to connect with no matter your age or stage in life. While the brand presence is subtle compared to the other videos, it plays a critical role throughout the entire journey.
It’s time to share your unique presence to separate you from the competition. What do you want people to remember about your brand? Tell your story with video.
What other videos have you seen or created that showcased a brand’s personality? Have they made an impact on you or your customers’ views? Share your thoughts here. Learn more about bringing your brand’s personality to life on social media with our free ebook, Building Stronger Customer Relationships: Making Your Brand More Personal With Social Media.