Community Manager Appreciation Day (#CMAD) was much more than a happy lovefest for community managers everywhere. Yes, hugs, cake-eating and high-fiving was the norm. But it was also a day for thousands of conversations, loads of engagement and the creation and sharing of mounds of content. Let’s take a look at the stats.

How We’ve Grown

Community Manager Appreciation Day started three years ago by Jeremiah Owyang and in the past three years, the social media conversation has grown significantly.

CMAD Social Media Conversations

On January 25, 2010 there were 535 social mentions. By the next year, January 24, 2011, conversations increased to 3,721. This year brought in 11,104 conversations.

For all three years, Twitter was the place to be to talk about Community Manager Appreciation Day.

Radian6 Media Type Breakdown CMAD

Who’s Doing the Talking 

The 25-34 year old age bracket dominated the conversation, followed by 35-44.

Radian6 Age Demographics for CMAD

 When it came to the male to female ratio, it was split. Radian6 Gender Breakdown for CMAD

Major cities held the share of conversation. New York (my hometown) was the top spot for Community Manager Appreciation Day conversations followed by San Francisco and then London.

Radian6 Demographics Location CMAD

What conversations did you share and uncover during Community Manager Appreciation Day? If you’re interested in the topic, here are some more posts around it.